Campaign: “More Behind The Star” by Heineken featuring Jidenna

Jidenna is the ambassador for Heineken’s new “More Behind The Star” campaign. Jidenna highlights the similarities between Nigerians and Heineken. Here are some of them, as followed:

“Anywhere You Go”

Heineken, and Nigerians, can be found all over the world, but both stay true to their roots. Your taste doesn’t change when you travel, so why should your beer?


Heineken, like Nigerians, knows how important family traditions are. One of the best is bring home gifts for the family, but remember who the real family favourite is.


Elaborate titles might be important to Nigerians, but to us, Master Brewer is the only title that is worthy of the 15 years that goes into earning it. 

Videos were directed by Antony Hoffman and edited by Marcello Sanna.

See the photos from the ad below:

Do any of Jidenna’s outfits look familiar in the campaign videos? He was spotted in one of the looks last year at the 2015 BET Awards with sports analyst Rosalyn Gold-Onwude. Full post on All Things Ankara here.

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