Ford celebrates 12-year-old fashion designer Egypt “Ify” Ufele, a young entrepreneur who founded the Bully Chasers charity and started her own plus-size fashion line, Chubiiline, after being bullied in school. To the tune of soul singer Marva Whitney’s “I Am What I Am,” Ify drives all over town in a Ford Explorer choosing fabrics, sketching designs, cutting, sewing and hauling mannequins to prepare for a fashion show. Watch the commercial below:
Here is a behind-the-scenes clip from the commercial shoot:
Here is a clip of ChubiiLine Fall/Winter 2016 collection. The video was caputured during the runway show at Small Boutique Fashion Week on Saturday, February 13th, 2016 at Metropolitan Pavilion in New York.